Legal
Privacy Policy
Sharon Mercedes | The Longevity Office
Last updated: 13 October 2026
1. Our Commitment to Your Privacy
At Sharon Mercedes, we believe that trust, discretion and confidentiality are fundamental to every professional relationship.
Whether you are browsing our website, enquiring about our services or engaging us for personalised health and longevity management, we recognise the importance of protecting your personal information.
We are committed to handling your information responsibly, securely and transparently, in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, protect and share personal information, and outlines your rights.
2. Who We Are
This website, www.sharonmercedes.com, is operated by Sharon Mercedes.
Our services include health and longevity coaching, nutritional education, whole food plant based living, lifestyle programmes and exclusive private client management through The Longevity Office.
Data Controller: Sharon Mercedes
Website: www.sharonmercedes.com
Privacy enquiries: Please use the secure contact form at secure contact form
For data protection enquiries, please contact us through the secure contact form on this website.
3. Information We May Collect
Depending on your relationship with us, we may collect the following information.
Personal and Contact Information
- Full name
- Email address
- Telephone number
- Billing or correspondence address
- Preferred contact methods
- Details provided through website enquiries or correspondence
Health and Lifestyle Information
Where relevant to an agreed coaching or private client programme, we may collect information such as:
- Health and wellbeing goals
- Dietary preferences and nutritional requirements
- Food allergies and intolerances
- Lifestyle habits, sleep and activity patterns
- Relevant medical history or health conditions voluntarily disclosed
- Health measurements and progress information
- Information from wearable health devices, where voluntarily shared
Health information is treated as sensitive personal data and is subject to additional protections.
Private Client and Household Information
For clients engaging The Longevity Office, we may collect information necessary to coordinate services across their household or professional environment, including:
- Relevant household arrangements
- Dietary preferences and hospitality requirements
- Contact information for authorised personal assistants, household managers, private chefs or other relevant personnel
- Scheduling and service coordination details
- Information necessary to implement and maintain an agreed health and longevity programme
We seek to collect only the information reasonably necessary to deliver our services.
Website Information
When you visit our website, we may collect limited technical information, including your IP address, browser type, device information and website usage data, depending on the technologies used and your cookie preferences.
4. How We Use Your Information
We use personal information for legitimate business and service purposes, including:
- Responding to enquiries
- Arranging consultations and appointments
- Providing personalised health and longevity coaching
- Developing nutrition and lifestyle recommendations
- Coordinating private client programmes with authorised personnel
- Managing bookings, contracts, invoices and payments
- Maintaining appropriate business records
- Improving our website and services
- Sending marketing communications where permitted by law
We do not sell your personal information to third parties.
5. Our Legal Basis for Processing Information
Under UK data protection law, we must have a lawful basis for processing personal data.
Depending on the circumstances, we may rely on:
Contractual necessity: Where processing is required to provide services you have requested or agreed to receive.
Legitimate interests: Where processing is reasonably necessary for administering and improving our business, responding to enquiries or maintaining professional relationships, provided those interests do not override your rights.
Legal obligations: Where information must be retained or processed to comply with applicable laws.
Consent: Where you have given valid consent for a particular purpose, such as certain marketing communications.
Sensitive Health Information
Health information is classified as special category personal data under UK GDPR.
Where we rely on explicit consent to process your health information, we will explain the information involved and the intended purposes, and obtain your explicit agreement separately.
You may withdraw consent at any time, although this may affect our ability to provide certain personalised services.
Where another legally permitted condition applies, we will identify and document that condition.
6. Confidentiality and The Longevity Office
Our private client services are founded on professionalism, trust and discretion.
We recognise that clients may entrust us with sensitive personal, household and lifestyle information.
We aim to ensure that:
- Personal information is accessed only where necessary for an authorised purpose.
- Confidential health information is not routinely shared with household staff or other individuals.
- Relevant dietary or lifestyle instructions are communicated to authorised personnel only to the extent necessary.
- Private client information is handled using appropriate safeguards.
- Information about clients and their households is not used for promotional purposes without appropriate permission.
A client's engagement with The Longevity Office does not give household staff, personal assistants, family members or other representatives unrestricted access to their personal health information.
Any sharing arrangements will be established in accordance with the client's instructions, applicable law and the confidentiality requirements of the service.
7. Sharing Information With Third Parties
We may use trusted external providers to support our business operations.
These may include website hosting providers, secure communication services, appointment scheduling systems, payment processors and professional advisers.
Where external providers process personal information on our behalf, we take steps to ensure appropriate contractual and data protection safeguards are in place.
We may also share limited relevant information with authorised chefs, household managers, personal assistants or other service providers where necessary to deliver an agreed private client service.
We will not disclose confidential health information to unrelated parties for marketing or commercial purposes.
Information may also be disclosed where required by law.
8. Data Storage and Security
We take the protection of personal information seriously.
We use appropriate technical and organisational safeguards intended to protect information against unauthorised access, accidental loss, misuse or disclosure.
Access to confidential client information is restricted according to operational need.
While we take reasonable steps to protect information, no internet transmission or electronic storage system can be guaranteed to be completely secure.
9. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining required business records and meeting legal or regulatory obligations.
Different types of information may have different retention periods.
When information is no longer required, we will take appropriate steps to delete, anonymise or securely dispose of it, subject to legal obligations.
You may contact us to request further information about the retention period applicable to your personal data.
10. Marketing Communications
We may occasionally share updates about our services, programmes, educational content, events or other relevant offerings.
We will send electronic marketing only where permitted under applicable law.
Where consent is required, we will request it before sending marketing communications.
You can unsubscribe from marketing emails at any time using the unsubscribe option provided or by contacting us directly.
We do not sell or rent marketing contact lists.
11. Cookies and Website Analytics
Our website may use cookies and similar technologies to support functionality, improve the browsing experience and understand website performance.
Some technologies are essential for the website to function.
Where legally required, we will request your consent before using non-essential cookies or tracking technologies.
You may manage your preferences through the cookie controls available on our website.
Further information about the cookies we use, their purposes and their duration should be provided through our website's cookie information or cookie settings.
12. International Data Transfers
Some of our technology providers may store or process personal data outside the United Kingdom.
Where an international transfer is subject to UK data protection restrictions, we will ensure that an appropriate legal transfer mechanism or other permitted safeguard applies.
You may contact us for more information about relevant international transfer safeguards.
13. Your Data Protection Rights
Under UK data protection law, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of information in certain circumstances
- Request restriction of processing
- Object to certain processing activities
- Request data portability where applicable
- Withdraw consent where processing relies on consent
- Raise concerns about how your information is handled
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights, please contact us using the details in Section 2.
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Website: www.ico.org.uk
We would welcome the opportunity to address any concerns directly in the first instance.
14. Children and Young People
Our website and general services are primarily intended for adults.
Where we provide services involving children or young people, we will take appropriate steps to safeguard their personal information and obtain any necessary consent or other lawful authority.
We recognise that children's information requires particular care and protection.
15. Third Party Websites
Our website may contain links to external websites, applications or services.
We are not responsible for the privacy practices of those independent organisations.
We recommend reviewing their privacy policies before providing personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, business operations or applicable legal requirements.
The latest version will be made available on this website, together with its revision date.
17. Contact Us
If you have any questions about this Privacy Policy, how your information is handled or your data protection rights, please contact:
Sharon Mercedes
The Longevity Office
Website: www.sharonmercedes.com
We are committed to treating your personal information with the same care, professionalism and discretion that underpin our services.